What Broken Customer Experience Reveals About Your Company with Co-Founder and CEO of Crescendo & Founder and Executive Chairman at Alorica, Andy Lee #143
Andy Lee’s leadership journey traces a through-line from being a curious 21-year-old on a factory floor, to leading 100,000 people at Alorica.
Fuelled by the persistent pursuit of ‘better’, he’s now building Crescendo at the frontier of AI and customer experience.
Andy shares what broken customer experiences really reveal about the companies behind them, how founders must evolve as their organisations scale, and why AI is less a threat to jobs and more an invitation to rethink how we serve.
Lee and Andy discuss:
The Power of Curiosity and Pattern-Seeking
Customer Experience as a Mirror to your Business
Scaling Leadership and Letting Go
Culture, Partnership, and Making Lives Better
The Next Chapter of Customer Experience
Links & references
Andy Lee:
https://www.linkedin.com/in/andy-lee-b367595/
Alorica:
https://www.linkedin.com/company/alorica/
Crescendo:
https://www.linkedin.com/company/crescendocx/
Extrology:
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
https://substack.com/@extrology
https://www.youtube.com/@extrology
Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/
Get in touch: lee@extrology.com
Episode highlights:
“For whatever reason, my brain is wired to see the world in that way… looking at problems and then applying process, tech and data and pattern observation and analytics to solving problems.” - 4:20 - Andy Lee
“The thing that I’m seeking for every day is better tomorrow than you were today… it doesn’t have to be monumental, but just every day, if you can learn something, apply something, improve something, then progress will continue.” - 7:15 - Andy Lee
“Everybody wants to use the tech, everybody wants to be more productive, but these companies are not taking accountability or responsibility for helping to create a better customer experience… there must be a better way to do this.” - 9:30 - Andy Lee
“The actual solution to the problem is never that complicated… the hardest thing I’ve always had to deal with is this challenge of convincing large enterprises to think and behave differently.” - 13:35 - Andy Lee
“If you have 100,000 people you need something that binds them together… at Alorica, our why was to make lives better. It’s a very simple thing, but it tied our company together.” - 16:05 - Andy Lee
“There was a period of time where I had a board that was trying to make me into a professional manager… I really tried, but I was very unhappy. You don’t have to be great at everything - know how you got to where you got to.” - 20:15 - Andy Lee
“If customer experience is the visible symptom, what’s usually the hidden disease? I think it’s a lack of definition… we use words that are too broad. ‘Great customer experience’ can mean something completely different in every sector.” - 26:30 - Andy Lee
“AI can be perfect every single time. It has infinite memory, it never forgets… but it’s not the end all be all. It’s a tool that should help reshape your business and help you understand your customers better, so you can serve them better.” - 35:50 - Andy Lee
“Most companies are selling AI tools… they sell it to you and then they leave. We thought that model’s broken — the incentives aren’t aligned. With Crescendo, we don’t leave. We deploy it, manage it, and keep optimising it with you.” - 41:00 - Andy Lee
“This is the one moment in time where somebody sitting by themselves in a room can build the next great company… there’s really nothing that should stop you. This is that moment. Go for it.” - 54:50 - Andy Lee
Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/