The Art of Priceless Conversations with Founder & CEO of Interview Valet, Tom Schwab #71
We don’t make relationships through ‘funnels’, but rather bonds are formed through considerate discussion - the power of a conversation is near-enough unparalleled.
Interview Valet began based on the tenet that we’re just one conversation away from creating limitless opportunities, and its Founder & CEO is the greatest advocate for better marketing through conversation - Tom Schwab.
Join us for a dive into the kiss of death in modern marketing, the art of the awkward conversation, and why the future is in rich audio.
Lee and Tom discuss:
Why digital marketing might actually be hurting businesses
The value of connections, and breaking out of obscurity
Tools as amplifiers of brilliance and stupidity alike
The two-way nature of magnetic marketing
What makes podcasting such a lucrative marketing tool
Links & references
Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/
Tom Schwab: https://www.linkedin.com/in/iamtomschwab/
Interview Valet: https://interviewvalet.com/extrology/
https://www.linkedin.com/company/interview-valet/
Get in touch: lee@extrology.com
Episode highlights:
“The kiss of death right now is for somebody to think you’re AI.” - 5:30 - Tom Schwab
“Tools are just amplifiers - they can either amplify your brilliance, or your stupidity.” - 12:45 - Tom Schwab
“A magnet attracts but it also repels, and I think the best marketing does that. It attracts those who value you, and repels those who aren’t a good fit.” - 21:50 - Tom Schwab
“I think that's so important. Not just to have more chit chat, but let's have meaningful conversations, and ask those hard questions - not in judgement, but just because if we both understand where we are, we can move on from here. ” - 34:10 - Tom Schwab
“There's no correlation between Facebook likes and business. Now it seems like every email that I get is, do you want more leads? No! More leads does not mean more profits.” - 43:15 - Tom Schwab
“The people that are telling us to buy the tactics, are they just the ones selling the new tactics? The people that are telling us all to break through the noise, are they the ones that are just selling us the megaphones?” - 52:00 - Tom Schwab
Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/