Building a High-Performance Culture with one of the UK’s Biggest Tech Titans; Credas CEO, Tim Barnett #128
Looking to scale a tech company from zero to multi-millions? Our latest guest achieved just that in only 4 years!
In episode 128 of Extrology, Tim Barnett, CEO of Credas breaks down how he built a team that can outperform competitors from Silicon Valley, with just 40 people in Cardiff.
Whether you’re an entrepreneur, leader, or someone looking to understand what truly drives high-performing teams, this episode offers valuable insights.
Lee and Tim discuss:
How clear values, trust, purpose, and removing fear of failure breeds high performance teams
The importance of defining a clear “North Star” goal.
Demonstrating vulnerability as a leader, admitting mistakes, and creating a culture of accountability
The future of digital verification technologies and the challenges Credas faces in a complex market
Integrating community engagement and purpose beyond pure business metrics
Links & references
Tim Barnett:
https://www.linkedin.com/in/timothymbarnett/
Credas:
https://www.linkedin.com/company/credas/
Extrology:
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
https://substack.com/@extrology
https://www.youtube.com/@extrology
Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/
Get in touch: lee@extrology.com
Episode highlights:
“Nearly all entrepreneurs start on their journey without actually any idea of what the end looks like. What journey in life does anyone start without knowing what the destination is?” - 11:45 - Tim Barnett
“A small team of 40 people with a unified purpose, a clear objective, high performers, all the levers you need, really punching above its weight - for me, that's where Britain needs to sit in the world.” - 18:40 - Tim Barnett
“Identify what the problems are for customers and consumers. Design nice, elegant solutions, and the commercials will take care of themselves.” - 22:20 - Tim Barnett
“As you get older, you realize that saying 'I didn't know everything' is the best path to the best outcomes.” - 31:00 - Tim Barnett
“Selling to investors is the biggest example of selling what doesn’t exist. Put the North Star out to investors, base it on empirical evidence, and they’ll trust you.” - 59:05 - Tim Barnett
Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/