Utilising the Untapped Potential of Video Games in Fitness with Quell CEO & Founder, Cameron Brookhouse #80
Cameron Brookhouse’s exploration of fitness in gaming is a bold step into an engaging future for wellbeing in the digital age.
Through Quell, he and his Co-Founders are trailblazing an industry with the first ever dedicated fitness gaming platform, in a captivating game called Shardfall.
The link between gaming and wellbeing has rarely been perceived positively, but over the course of this episode of Extrology, you’d be hard pressed not to find new worlds of potential, especially through the lens of such a visionary as Cameron.
Lee and Cameron discuss:
A multicultural upbringing with stints around the world
Cameron’s fascinating first foray into product design
How Quell identified the links between fun in fitness and in video games
The breakneck pace with which they went from prototype to reality
Breaking stereotypes around the health impacts of video gaming
Links & references
Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/
Cameron Brookhouse: https://www.linkedin.com/in/cameron-brookhouse/
Quell: https://gb.playquell.com/
https://www.linkedin.com/company/quell/
Get in touch: lee@extrology.com
Episode highlights:
“It turned out, through a lot of research, that in Cambodia, the toilet shelter outside your house is like the car in your driveway. It's a status symbol. It just needed to look expensive. We solved that problem, and that was my first taste of product design - actually understanding a problem and coming up with a novel solution, and I loved it.” - 8:30 - Cameron Brookhouse
“There’s a category of exercise we call ‘default fitness’ - it’s low barrier, you don’t need special knowledge, it’s easy, but there’s low motive force” - 18:30 - Cameron Brookhouse
“We had a little bit of cash to start doing real stuff. But Y Combinator’s whole philosophy is ‘Launch now’, which makes a lot of sense. If you're building a SaaS product. For us, it was like ‘How?! What are you talking about? That's impossible, right? This is going to be three years of development’.” - 27:45 - Cameron Brookhouse
“Ultimately fitness is about commitment over time. Any product that is a one-shot thing, where you play through a single piece of content and then it's done, can't be a partner or a coach for you on a fitness journey, because it ends.” - 36:45 - Cameron Brookhouse
“Do not waste five years of your life pushing something up a hill that no one wants. Move quickly to validate it with real investors and real customers.” - 45:10 - Cameron Brookhouse
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